Insights

Twisted and Warped

Twisted and Warped

My client is getting untwisted and unwarped. He manages several teams and was struggling to keep them motivated. He was in a perpetual mode of holding feet to the fire, keeping the pressure on, and threatening consequences when performance was low. Why did he do this?...
Could you be deflating your audience?

Could you be deflating your audience?

That’s a picture of me. I’m the one bawling, and that’s my mom comforting me at her brother’s wedding. I was the flower girl. I could not have been more excited about my big day (Ok it was about the bride and groom too, but hey, I was four). I took the role of the...
Are you dirty?

Are you dirty?

I’m Not Dirty, Are You? Do you remember the bully in your second-grade class? I do. His name was Ray. He chased me around shop class. Yes “shop class.” And I also remember that I got paddled for running in class. Yes “paddled.” I ran from Ray because he was...
Is Storytelling just a Trend?

Is Storytelling just a Trend?

Depends. What makes a story powerful? I hear passionate people say, “I want to tell my story.” I hear videographers and marketers say, “We help you tell your story.” I hear speakers say, “Be vulnerable and tell your story.” These assertions are missing the mark; but I...
It’s your fault.

It’s your fault.

Yes, you. You and I. We, the sales voice of our brand. Win or lose, close the deal or closed out, we are ultimately responsible. Not marketing, not customer service, not the caffeine-addicted SDR, but you and I. And if you are an entrepreneur, wearing all the...
Five words that are killing your message

Five words that are killing your message

Are you trying to pitch an idea or sell value? Then STOP using these words! There is a trend in verbal communication. We are weakening our messages by adding words that dilute or mitigate. Could it be a result of millennials’ and Gen Zers’ quest to appear unmoved,...

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