Depends. What makes a story powerful? I hear passionate people say, “I want to tell my story.” I hear videographers and marketers say, “We help you tell your story.” I hear speakers say, “Be vulnerable and tell your story.” These assertions are missing the mark; but I...
Yes, you. You and I. We, the sales voice of our brand. Win or lose, close the deal or closed out, we are ultimately responsible. Not marketing, not customer service, not the caffeine-addicted SDR, but you and I. And if you are an entrepreneur, wearing all the...
Are you trying to pitch an idea or sell value? Then STOP using these words! There is a trend in verbal communication. We are weakening our messages by adding words that dilute or mitigate. Could it be a result of millennials’ and Gen Zers’ quest to appear unmoved,...
Humans are hard-wired for social connection. Aristotle hypothesized on this theory and scientists today have cited proof for almost two decades. So, with social distancing as our current M.O., and the recent affirmation that this will be our norm for another 30 days,...
We all know that meeting-after-the-meeting dude. It’s that team member who can’t wait to convene later at the bar and say what they wouldn’t dare say during the meeting. This scenario can manifest in many ways. Don’t get me wrong—I am all for team fellowship. It is an...
I was raised by a world-class listener. My mom could remain completely engaged in conversation with me, hanging on my every word, asking deep questions, and delighting in the magnificence of her daughter. Of course – she was my mom, and my biggest fan. But she...
Want to better understand the minds of your team, your audience or your prospects?
With our new eBook Talk to the Brain, you will learn to demystify common human behavior and put the knowledge to work for you. Part I is free to download here.
Recent Comments