I love French Fries!
Seriously, I’m the french fry connoisseur. I’m the sommelier of the deep-fried Idaho Golds. I am fully devoted to the pursuit of the perfect french fry. It must be hot, crispy on the outside, lightly salted (none of that weird truffle crap), and it must have a dense...
Could you be deflating your audience?
That’s a picture of me. I’m the one bawling, and that’s my mom comforting me at her brother’s wedding. I was the flower girl. I could not have been more excited about my big day (Ok it was about the bride and groom too, but hey, I was four). I took the role of the...
Death by Boredom and the Guacamole Hangover
It’s 2:58 in the afternoon. You are in serious need of caffeine because your lunch of a guac-laden burrito bowl from Chipotle is releasing its sleep potion into your system. (Why do they give you so much guacamole anyway?) But there’s no time to grab a coffee. You...
Are you dirty?
I'm Not Dirty, Are You? Do you remember the bully in your second-grade class? I do. His name was Ray. He chased me around shop class. Yes “shop class.” And I also remember that I got paddled for running in class. Yes “paddled.” I ran from Ray because he was chasing...
Is Storytelling just a Trend?
Depends. What makes a story powerful? I hear passionate people say, “I want to tell my story.” I hear videographers and marketers say, “We help you tell your story.” I hear speakers say, “Be vulnerable and tell your story.” These assertions are missing the mark; but I...
One Simple Tip from Talk to the Brain
“I love to read long, elaborate, complex emails,” said no one ever. What our brains want is simple, relevant, unique bits of information. Our amygdala rejects complexity. Our prefrontal cortex has a limited capacity. Our hippocampus dismisses the mundane. Already...
It’s your fault.
Yes, you. You and I. We, the sales voice of our brand. Win or lose, close the deal or closed out, we are ultimately responsible. Not marketing, not customer service, not the caffeine-addicted SDR, but you and I. And if you are an entrepreneur, wearing all the hats......
Five words that are killing your message
Are you trying to pitch an idea or sell value? Then STOP using these words! There is a trend in verbal communication. We are weakening our messages by adding words that dilute or mitigate. Could it be a result of millennials’ and Gen Zers’ quest to appear unmoved,...
How to improve your message for this virtual world
3 key strategies below plus more support for your evolving business now! How’s it going? Are you redesigning your business strategy to align with our current virtual world? It’s not a simple task is it? Not only do we need to find new ways to take care of ourselves...
10 ways to combat the effects of social distancing
Humans are hard-wired for social connection. Aristotle hypothesized on this theory and scientists today have cited proof for almost two decades. So, with social distancing as our current M.O., and the recent affirmation that this will be our norm for another 30 days,...