Insights

Is Storytelling just a Trend?

Is Storytelling just a Trend?

Depends. What makes a story powerful? I hear passionate people say, “I want to tell my story.” I hear videographers and marketers say, “We help you tell your story.” I hear speakers say, “Be vulnerable and tell your story.” These assertions are missing the mark; but I...

One Simple Tip from Talk to the Brain

One Simple Tip from Talk to the Brain

“I love to read long, elaborate, complex emails,” said no one ever. What our brains want is simple, relevant, unique bits of information. Our amygdala rejects complexity. Our prefrontal cortex has a limited capacity. Our hippocampus dismisses the mundane. Already...

It’s your fault.

It’s your fault.

Yes, you. You and I. We, the sales voice of our brand. Win or lose, close the deal or closed out, we are ultimately responsible. Not marketing, not customer service, not the caffeine-addicted SDR, but you and I. And if you are an entrepreneur, wearing all the hats......

Five words that are killing your message

Five words that are killing your message

Are you trying to pitch an idea or sell value? Then STOP using these words! There is a trend in verbal communication. We are weakening our messages by adding words that dilute or mitigate. Could it be a result of millennials’ and Gen Zers’ quest to appear unmoved,...

How to improve your message for this virtual world

How to improve your message for this virtual world

3 key strategies below plus more support for your evolving business now! How’s it going? Are you redesigning your business strategy to align with our current virtual world? It’s not a simple task is it? Not only do we need to find new ways to take care of ourselves...

10 ways to combat the effects of social distancing

10 ways to combat the effects of social distancing

Humans are hard-wired for social connection. Aristotle hypothesized on this theory and scientists today have cited proof for almost two decades. So, with social distancing as our current M.O., and the recent affirmation that this will be our norm for another 30 days,...

Whining with whiskey, but courteous with coffee. Could this be your team?

Whining with whiskey, but courteous with coffee. Could this be your team?

We all know that meeting-after-the-meeting dude. It’s that team member who can’t wait to convene later at the bar and say what they wouldn’t dare say during the meeting. This scenario can manifest in many ways. Don’t get me wrong—I am all for team fellowship. It is an...

The sales question OF DEATH. Can you guess it?

The sales question OF DEATH. Can you guess it?

"What's in your budget?" I have been looking for a local videographer to hire for a few projects I'm working on. I met with a guy the other day over coffee. He was smart, creative, warm and seemed very devoted to his craft and his career. So, I returned to my office,...

Do you know the 8 second rule?

Do you know the 8 second rule?

My son used to ride bulls. I remember those rodeo days vividly. I can still smell the dust, hay and leather. I can hear the crowds, the bells, the Garth Brooks music, the rows of bulls huffing and clamoring their hoofs. As my son climbed into the bucking chute and...

From Interrogator to Storyteller

From Interrogator to Storyteller

I was raised by a world-class listener.  My mom could remain completely engaged in conversation with me, hanging on my every word, asking deep questions, and delighting in the magnificence of her daughter.  Of course – she was my mom, and my biggest fan. But she...

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