That’s a picture of me. I’m the one bawling, and that’s my mom comforting me at her brother’s wedding. I was the flower girl. I could not have been more excited about my big day (Ok it was about the bride and groom too, but hey, I was four). I took the role of the...
I’m Not Dirty, Are You? Do you remember the bully in your second-grade class? I do. His name was Ray. He chased me around shop class. Yes “shop class.” And I also remember that I got paddled for running in class. Yes “paddled.” I ran from Ray because he was...
Depends. What makes a story powerful? I hear passionate people say, “I want to tell my story.” I hear videographers and marketers say, “We help you tell your story.” I hear speakers say, “Be vulnerable and tell your story.” These assertions are missing the mark; but I...
Yes, you. You and I. We, the sales voice of our brand. Win or lose, close the deal or closed out, we are ultimately responsible. Not marketing, not customer service, not the caffeine-addicted SDR, but you and I. And if you are an entrepreneur, wearing all the...
Are you trying to pitch an idea or sell value? Then STOP using these words! There is a trend in verbal communication. We are weakening our messages by adding words that dilute or mitigate. Could it be a result of millennials’ and Gen Zers’ quest to appear unmoved,...
Humans are hard-wired for social connection. Aristotle hypothesized on this theory and scientists today have cited proof for almost two decades. So, with social distancing as our current M.O., and the recent affirmation that this will be our norm for another 30 days,...
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